Social Proof
Social proof is our tendency to be influenced by what others do, how they think and behave. Especially when we are uncertain what to do.
Motivation
Ability
Prompt
Description:
Imagine you just landed in a new city and need to find a place to eat? You spot two restaurants: one's packed, the other's empty.
Chances are, you'll pick the busy one, or maybe quickly check Google reviews for some extra assurance - that's social proof in action! Social proof helps with decision making, especially in situation when we are not sure what to do.

Principles
- Social Proof needs to be implicit - if it is too straightforward or not authentic, it won't work
- It helps users make safe decisions, especially in uncertain moments
- It works well when communicating that the majority of people or people like you did something
- It can be an element of design and a basis of the whole mechanics
How to apply?
- Shows what majority of people does
- Use reviews
- Use implicit testimonials
- Use expert social proof
- Certifications and “featured in” badges
- Use as close reference group as its possible
- Use implicit social proof
- Shows that something is worth of interest
- Use authorities
- Organize referrals program.
Examples:

Amazon

X (Twitter)

Booking


Amazon

X (Twitter)

Booking



TikTok

Youtube

Airbnb

Netflix

Google Maps

AI GPT Prompt
About
Experiment with this prompt to get ideas on how to use Social Proof for engagement and retention in your product.
Technique
Chain-Of-Thought
AI Type
LLM
Prompt
Given a [specify product niche], what are innovative ways to implement social proof within this niche to drive engagement and retention? Provide a Chain-Of-Thought for how these methods fit to the niche's unique audience and how they can be measured for effectiveness.