Who are we?

We are a digital product growth and consultancy studio

We expertise in applying the latest behavioral models, sciences and AI Models into Digital Product Design to solve user engagement challenges.

Brand Vision:

Our vision is to change the way digital products are conceived and experienced

We aim to be at the forefront of effective AI-augmented UX/UI design by deeply understanding and applying behavioral models and principles.

We strive to make every interaction meaningful, ensuring that digital products are not just tools, but extensions of human behavior and cognition.

Brand Mission

To challenge conventional design paradigms by illuminating the path towards more user-centered, behaviorally informed, and ethically responsible digital products that redefine how people connect, thrive, and persevere.

We belive in

Authenticity

We believe that socially focused digital products should support authenticity and healthy relationships, not fake persona and status seeking.

Alignment

We believe digital products should not take advantage of but recognize human weakness and capitalize on human strengths.

Audacity

We believe in challenging known schemas and exploring uncharted areas of perception shaping digital product design.

Authority

We believe that with the advent of near endless possibilities of AI we need to take conscious responsibility for the digital world we create, how it shapes human behavior and thus wellbeing, relationships and prosperity.

AI augmentation

We believe that AI models usher in a new digital era where abilities, features, mechanics previously not thought of, when aligned properly with our mind innerworkings will profoundly transform mankind.

The future:

The following are the challenges we believe are relevant. We are looking forward to supporting and engaging with digital product teams aiming to tackle these problems in their sectors.

AI assimilation:
How can we bring AI powered products closer to the general public to enable widespread adoption and as equal wealth distribution as possible?
Uncertainty about the future
How can we help people adapt and thrive in a world where tomorrow is more uncertain than the day before?
Social withdrawal
How can we reverse the trend of social withdrawal to fostering authentic social connections?
Value paradigm shift
How can we help change the value system from material wealth accumulation at the cost of others to personal self fulfillment and support of the others?