Auditing & Updating core Behavior Engine for user engagement and retention.
Project Overview
Goal
Whil approached us with an early version of their app and a desire to leverage behaviouristic principles to enhance its KPI’s.
Challenge
At the time we started working with Whil they had an early version of the app and a total of 1000 active users. Whill team was looking for ways to grow and retain their user base.
Deliverables
- Behavioural Experience (BX) Audit
- Behavior Engine Design
The Impact
The Outcome
Introduction
About
Whil is a digital training platform specializing in mindfulness, stress resilience, sleep, and mental & emotional wellbeing. Their platform offers daily sessions and 250+ mini-courses grounded in science, positive psychology, and adult learning theory. In 2021, Whil was acquired by Rethink First.
Services
Whil is a digital training platform specializing in mindfulness, stress resilience, sleep, and mental & emotional wellbeing. Their platform offers daily sessions and 250+ mini-courses grounded in science, positive psychology, and adult learning theory. In 2021, Whil was acquired by Rethink First.
Process
Our Approach
We outlined the following key steps for the whole project:
During this process we analysed the app screen-by-screen against psychological principles to provide recommendations, updates and solution to existing version.
After completing the audit, we analyzed user behavioural patterns in Whil and ran Competitor Analysis. Base on our insights, we proposed an update to Behavior Engine to improve engagement and retention.
During this process we analysed the app screen-by-screen against psychological principles to provide recommendations, updates and solution to existing version.
After completing the audit, we analyzed user behavioural patterns in Whil and ran Competitor Analysis. Base on our insights, we proposed an update to Behavior Engine to improve engagement and retention.
The Outcome
- BX Insights: We provided Whil with valuable recommendations and behavioral insights to inform their app's development.
- App Improvements: Based on our analysis, we proposed updates and solutions to enhance the mobile app, improving its overall user experience.
- Behavior Engine Design: We successfully designed a Behavior Engine, creating a structured and effective behavioral loop within the product.
The Outcome
- BX Insights: We provided Whil with valuable recommendations and behavioral insights to inform their app's development.
- App Improvements: Based on our analysis, we proposed updates and solutions to enhance the mobile app, improving its overall user experience.
- Behavior Engine Design: We successfully designed a Behavior Engine, creating a structured and effective behavioral loop within the product.
Business impact
At the beginning of our project, Whil had 1000 active users. 8 months after the completion of the project, Whil experienced remarkable growth, with the total number of users soaring to 350,000.
Business impact
Remarkable growth
At the beginning of our project, Whil had 1000 active users. 8 months after the completion of the project, Whil experienced remarkable growth, with the total number of users soaring to 350,000.
Quotes
“Behavior Design Sprint unlocked a simplified and more impactful user journey...
...and it’s already improving engagement in Whil’s rapidly growing member base. I highly recommend UserMindful team.”
The future:
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