Revolutionizing U.S. healthcare with SoviHealth
Project Overview
Goal
Challenge
Deliverables
The Impact
Since launch in 2024, SoviHealth app is helping users take control of their own health and develop healthy habits.
The Outcome
Engaging iOS & Android app that serves as a bedrock of new, scalable service.
Introduction
The need for preventive approach to healthcare
Did you know that according to NCIB on average 80% of Heart Disease, type 2 diabetes, CAD, strokes and colon cancers could be prevented by adopting healthier habits?
In fact, most health risks and associated costs are avoidable. Can SoviHealth help people tackle the challenge of adopting healthy habits and usher in the era of preventive healthcare?
About
Client Background
SoviHealth, co-founded by Brians, both versed in behavior design and seasoned entrepreneurs, is at the digital health revolution's forefront.
Their expertise and passion for preventive healthcare drive SoviHealth's mission: to transform daily health practices through technology, making preventive care accessible and actionable for millions.
Services
Client Background
SoviHealth, co-founded by Brians, both versed in behavior design and seasoned entrepreneurs, is at the digital health revolution's forefront.
Their expertise and passion for preventive healthcare drive SoviHealth's mission: to transform daily health practices through technology, making preventive care accessible and actionable for millions.
The challenge is monumental
In a world where short-term desires often overshadow long-term health goals, how could SoviHealth inspire consistent, healthy practices among its users?
Process
Our Approach
We outlined the following key steps for the whole project:
Research and verification
Brand and infrastructure design
Behavior Engine design and testing
AI Model training
MVP development and launch
Research and verification
Brand and infrastructure design
Behavior Engine design and testing
AI Model training
MVP development and launch
Our strategy was rooted in a dual approach:
Leveraging advanced AI to tailor health plans and employing behavioral science to ensure sustained user engagement.
We delved into the realms of BJ Fogg’s Tiny Habits and James Clear's Atomic Habits, among other behavioral models, to craft a Behavior Engine designed to foster daily healthy habits. At its heart a number of innovative models meant to guide, motivate and reinforce healthy positive habits such as “Identity based behaviors” or “Smallest perceived progress” among others.
Our strategy was rooted in a dual approach:
Leveraging advanced AI to tailor health plans and employing behavioral science to ensure sustained user engagement.
We delved into the realms of BJ Fogg’s Tiny Habits and James Clear's Atomic Habits, among other behavioral models, to craft a Behavior Engine designed to foster daily healthy habits. At its heart a number of innovative models meant to guide, motivate and reinforce healthy positive habits such as “Identity based behaviors” or “Smallest perceived progress” among others.
Implementation
The journey from concept to an engaging iOS & Android app was marked by testing, user feedback, and continuous refinement.
Our AI model, the core of the Behavior Engine, delivered personalized action plans, guiding users towards healthier habits through an intuitive digital experience.
Results and Impact
Since its launch, the SoviHealth is redefining preventive healthcare engagement:
A 50% beta sign-up rate from pre-MVP testers, indicating strong user interest.
A jump in positive feedback from 20% at first to 100% at the last, pre-MVP iteration.
First paid contracts with insurance companies signed for early access to SoviHealth pre-release.
First active users from day one of release.
Results and Impact
Since its launch, the SoviHealth is redefining preventive healthcare engagement:
A 50% beta sign-up rate from pre-MVP testers, indicating strong user interest.
A jump in positive feedback from 20% at first to 100% at the last, pre-MVP iteration.
First paid contracts with insurance companies signed for early access to SoviHealth pre-release.
First active users from day one of release.
Quotes
“Huge congratulations and Thank you to everyone ....
...Without your dedication and consistent hard work, Sovi Health would not exist. We appreciate you very much, we are looking forward to growing together in 2024 and beyond!”
Key Takeaways
- AI-driven personalized health plans significantly enhance user engagement and health outcomes.
- Users are more willing to take action if it helps to keep a consistent self image.
- There are many, equally powerful indicators of health progressother than weight loss.
The future:
SoviHealth aims to transform the U.S. Employee Wellness Programs.
There are many factors that go into conquering a challenge of such magnitude. With the recent successful release and first active users, Brian and Brian are off on the first chapter of their journey.
We are proud to be invited on this journey to co-lead the product growth side of the business.
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