Expanding the service offering with mortgage financing

Project Overview

Sector
Real Estate
Time
3 months 
Target Group
Services

Improve conversion from OtoDom platform to financing services leads.

  • Mortgage financing is complex and difficult to understand for the average user.
  • Competition on the finance market is fierce and well established.

A/B/x experiments for improved conversion

Introduction

About

Otodom is OLX owned, leading European platform for real estate buyers and sellers.  As such they are in a prime position to expand their service offering with mortgage financing.

Services

BX Audit
BX Audit
Consulting
Consulting
Behavior Rate Optimisation
Behavior Rate Optimisation

Otodom is OLX owned, leading European platform for real estate buyers and sellers.  As such they are in a prime position to expand their service offering with mortgage financing.

Process

Our Approach

We outlined the following key steps for the whole project:

STEP 1

Research users and papers related to financing and motivation

STEP 2

Audit current experience in search of friction points

STEP 3

Propose experience changes in a form of A/B/x experiments based on known and verified heuristics and uncovered friction points

STEP 4

Run experiments in live product

STEP 1

Research users and papers related to financing and motivation

STEP 2

Audit current experience in search of friction points

STEP 3

Propose experience changes in a form of A/B/x experiments based on known and verified heuristics and uncovered friction points

STEP 4

Run experiments in live product

The Outcome

  • Improved experience to avg. 3,5 mln real users per month
  • North Star Metric improvement of 54,7%
  • Improved conversion on initial step by 241%

The Outcome

  • Improved experience to avg. 3,5 mln real users per month
  • North Star Metric improvement of 54,7%
  • Improved conversion on initial step by 241%

Business impact

Business impact

Quotes

“KC is a great user behavior designer who puts a major focus on the needs of end-use...

... which translates into surprising insights and impactful product and business solutions. Beyond design skills, he’s a flexible collaborator which means a lot when outsourcing design consultancy.

Bartek Kowalik
OLX Group | New Business Manager

The future:

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