Expanding the service offering with mortgage financing
Project Overview
Goal
Improve conversion from OtoDom platform to financing services leads.
Challenge
- Mortgage financing is complex and difficult to understand for the average user.
- Competition on the finance market is fierce and well established.
Deliverables
A/B/x experiments for improved conversion
The Impact
The Outcome
Introduction
About
Otodom is OLX owned, leading European platform for real estate buyers and sellers. As such they are in a prime position to expand their service offering with mortgage financing.
Otodom is OLX owned, leading European platform for real estate buyers and sellers. As such they are in a prime position to expand their service offering with mortgage financing.
Process
Our Approach
We outlined the following key steps for the whole project:
Research users and papers related to financing and motivation
Audit current experience in search of friction points
Propose experience changes in a form of A/B/x experiments based on known and verified heuristics and uncovered friction points
Run experiments in live product
The Outcome
- Improved experience to avg. 3,5 mln real users per month
- North Star Metric improvement of 54,7%
- Improved conversion on initial step by 241%
The Outcome
- Improved experience to avg. 3,5 mln real users per month
- North Star Metric improvement of 54,7%
- Improved conversion on initial step by 241%
Business impact
Business impact
NDA Protected
Quotes
“KC is a great user behavior designer who puts a major focus on the needs of end-use...
... which translates into surprising insights and impactful product and business solutions. Beyond design skills, he’s a flexible collaborator which means a lot when outsourcing design consultancy.
The future:
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