Expanding the service offering with mortgage financing
Project Overview
Goal
Improve conversion from OtoDom platform to financing services leads.
Challenge
- Mortgage financing is complex and difficult to understand for the average user.
- Competition on the finance market is fierce and well established.
Deliverables
A/B/x experiments for improved conversion
The Impact
The Outcome
Introduction
About
Otodom is OLX owned, leading European platform for real estate buyers and sellers. As such they are in a prime position to expand their service offering with mortgage financing.
Otodom is OLX owned, leading European platform for real estate buyers and sellers. As such they are in a prime position to expand their service offering with mortgage financing.
Process
Our Approach
We outlined the following key steps for the whole project:
Research users and papers related to financing and motivation
Audit current experience in search of friction points
Propose experience changes in a form of A/B/x experiments based on known and verified heuristics and uncovered friction points
Run experiments in live product
Research users and papers related to financing and motivation
Audit current experience in search of friction points
Propose experience changes in a form of A/B/x experiments based on known and verified heuristics and uncovered friction points
Run experiments in live product
The Outcome
- Improved experience to avg. 3,5 mln real users per month
- North Star Metric improvement of 54,7%
- Improved conversion on initial step by 241%
The Outcome
- Improved experience to avg. 3,5 mln real users per month
- North Star Metric improvement of 54,7%
- Improved conversion on initial step by 241%
Business impact
Business impact
NDA Protected
Quotes
“KC is a great user behavior designer who puts a major focus on the needs of end-use...
... which translates into surprising insights and impactful product and business solutions. Beyond design skills, he’s a flexible collaborator which means a lot when outsourcing design consultancy.
The future:
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